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How to Run a Thriving Business
How do you run a business that not only brings in the money, but provides satisfaction and personal growth as well? Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971.
With How to Run a Thriving Business, you'll discover the business philosophy and nuts-and-bolts advice that have let Warner thrive during three decades at the helm of a small business that began in the corner of a bedroom and now employs 100 people.
How to Run a Thriving Business breaks it all down with 17 ideas, including:
- don't work long hours
- choose a business you care about
- embrace your best competitors
- get and keep a competitive edge
- innovate now and forever
- market your business creatively
- target your customers
- react quickly to bad news
How to Run a Thriving Business is the perfect read for anyone who's interested in starting a new venture, and for those who could use an infusion of practical advice to get back on track with an existing business.
Marketing Without Advertising
Make your business stand out without the cost of advertising!
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
- encourage customers to spread the good word about your business
- attract new customers and gain their trust
- turn dissatisfied customers into loyal supporters
- list your products or services widely and inexpensively
- plan marketing events that will keep customers involved
- encourage the media to comment positively on your business
The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
Starting & Running a Successful Newsletter or Magazine
Expert insight from the co-founder of PC and Macworld magazines!
Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business.
Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
- raising start-up money
- attracting the best help
- choosing the right marketing strategies
- creating a solid subscription base
- building loyalty among readers and advertisers
- competing effectively against even the biggest adversaries
What's new?
The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
Rights sold: China, simplified Chinese; Korea; Brazil
How to Write a Business Plan,
Everything you need to create a business forecast that potential investors can embrace!
Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.
With How to Write a Business Plan, you'll learn how to:
- figure out if your business idea will make money
- estimate operating expenses
- prepare cash flow
- create profit and loss forecasts
- determine assets, liabilities and net worth
- find potential sources of financing
- think first before borrowing from friends and relatives
- present your plan to lenders and investors
How to Write a Business Plan provides a CD-ROM with spreadsheets that help you determine and forecast cash flow, financial statements, sales revenue, and profit and loss. It also provides three sample business plans you can modify for your own use.
The 8th edition is completely updated, providing all-new resources, both online and off.
Legal Guide for Starting & Running a Small Business
This is the all-in-one book you need!
Small business owners are regularly confronted by a bewildering array of legal questions and problems. Ignoring them can lead to disaster -- but with lawyers typically charging $200-$300 an hour, calling one to answer routine legal questions can be a fast track to the poorhouse.
Fortunately, you have a better alternative. Legal Guide for Starting & Running a Small Business clearly explains the practical and legal information you need to:
- raise start-up money
- choose between a sole proprietorship, partnership or LLC
- get licenses and permits
- buy or sell a business or franchise
- negotiate a favorable lease
- insure your business
- hire independent contractors safely
- understand small business tax rules
- pick and protect a good name
- resolve legal disputes
- adopt the best customer policies
- enter into strong contracts
- cope with financial problems
The 10th edition is completely updated and revised to provide the latest regulations, tax numbers and business realities. It also provides a start-up checklist, an expanded discussion about choosing a business structure, updates to bankruptcy law -- and much more.
Rights sold: China, simplified Chinese; Korea
Small Business in Paradise
Ready to go into business in a place you love? Take the first step -- get Small Business in Paradise!
We've all daydreamed of working and living where our hearts belong. Often, these thoughts remain fantasies – after all, how do you get started, and how do you succeed? Find answers to these questions and more in Small Business in Paradise.
It's inspirational: Read in-depth profiles of and interviews with entrepreneurs who took the leap and built successful businesses in the places they dreamed of calling home.
It's practical: Find step-by-step guidance on how to...
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launch a new business
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research your market
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build a seasonal business
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hire the right people
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advertise and promote your business
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comply with local regulations
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get involved in your community
Plus, Small Business in Paradise provides checklists and resources that will help you stay on track while pursuing your ambitions.
Investors in Your Backyard
Everything you need to create a compelling deal!
Your business is your future, whether you're starting up or expanding -- but banks and other lending institutions aren't willing to invest in your "unproven" venture. The solution? Friends, family and private investors.
With Investors in Your Backyard, you get the information, documents and calculators you need to create a solid agreement that works for everyone. Let it take you through the entire process of raising business capital -- from developing and pitching a financing plan, to signing the paperwork.
The included CD-ROM provides:
Written by Asheesh Advani, whose proven methods for raising business capital have made him a pioneer in small business financing. His company, Virgin Money USA (formerly known as CircleLending), has set up and managed loans between thousands of relatives, friends and business associates nationwide.
BOOKS ON IMMIGRATION TO THE U.S.
U.S. Immigration Made Easy
Ready to move to the USA? Here’s the insider’s guide you need!
U.S. Immigration Made Easy covers every possible way to legally enter and live in the United States. The author explains how the immigration system really works, showing you how to qualify for:
- work visas
- student visas
- refugee status
- green cards
- citizenship
- and more
Step-by-step instructions show how to fill out and file forms and how to approach the enormous U.S. Citizenship and Immigration Services (USCIS) bureaucracy.
Thoroughly updated and revised, the 13th edition has been updated and revised to cover the latest changes in immigration law, including new laws about fiancé visas, less burdensome financial requirements for sponsors and tougher standards of evidence for asylum. It also shows you where to find the forms you need on the Internet.
Student & Tourist Visas
Student & Tourist Visas provides everything you need to apply for and gain admission into the United States, covering the application process whether you want to enter the U.S. or are already here legally.
This book also helps you:
- make your way through the bureaucracy
- prepare for meetings with INS and border officials
- bring family members with you
- switch from tourist to student visa status
- transfer to a different school
- carry out practical training after graduation
- remain a good candidate for U.S. visas
- deal with emergencies
Student & Tourist Visas also helps you determine whether or not you will qualify for a visa, handle your visa interview, deal with delays, figure out if you need a lawyer and more. All the forms and checklists you need are included as tear-outs.
Fiancé & Marriage Visas
You're engaged or married to a U.S. citizen or permanent resident, and all you want is the right to be together in the U.S. Should be easy, right? It's not. Information can be hard to find, the government bureaucracy isn't helpful, delays are inevitable. Worst of all, there wasn't an easy-to-use guide through the process -- until now.
Fiancé & Marriage Visas makes obtaining a visa and green card as painless as possible. It helps you decide the fastest and best application strategy for you, whether you are married or unmarried, living in the U.S. or overseas.
With this friendly, comprehensive book, you can:
- understand the immigration process
- make your way through the bureaucracy
- prepare for meetings with U.S. officials
- learn how to prove your marriage is real
- deal with the two-year testing period
Plus, Fiancé & Marriage Visas gives you helpful advice on protecting and renewing your green-card status.It also provides sample forms, and shows you how to find the forms you need online.
The 4th edition is completely updated throughout, covering the latest fees, sponsorship requirements and changes to the application process. It also provides sample forms throughout, and shows you how to find the most current forms you need on line.
How to Get a Green Card
Applying for a U.S. green card? Read this book first!
The U.S. immigration system is an enormous bureaucracy. It’s vital that you understand all the requirements for getting a green card before starting your application – making a mistake can ruin your chances.
Fortunately, How to Get a Green Card provides everything you need to understand whether you're eligible, and then make it through the bureaucratic maze. Find out how to work with U.S. officials, how to prepare and present the right documents, and what to expect every step of the way.
Learn the quickest way to get a green card through:
- parents, siblings and adult children
- spouses and fiancés
- green card lotteries
- political asylum or refugee status
- and other categories
The 8th edition is completely revised to reflect the latest application procedures, laws and fees. It also shows how to find the latest required forms online, and provides filled-out sample forms.
This book is not appropriate for those seeking work-related green cards.
